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Australian Outdoor Advertising Soars: SMI Analysis

According to an SMI analysis, Australian online advertising expenditures slowed while outdoor media spiked last year. So reports Mumbrella.

Online media had enjoyed double-digit growth in recent years, but instead only jumped 5.8%. That compares to the 11% growth seen by outdoor media.

“This renaissance in outdoor advertising expenditure has been mostly due to the digitisation of its advertising inventory, and this trend has clearly become a significant threat to the online world” according to the article.

Read the full article from Mumbrella.

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