According to the survey, the third of its kind from the digital marketing company, this was the first time the internet beat consumer acquaintances as the “most trusted decision making resource.” Marketers though, are not spending a commensurate amount on search engine optimization based on these survey results.
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Search Engines Top Friends and Family for Australian Consumers
The 2019 Salmat Marketing Report shows 49% of respondents prefer search engines to make recommendations, beating all other media outlets and suggestions from family and friends. So reports Marketing.
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