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EU, Italy Marketing Campaign in Asia Highlights 'Wholesomeness' of Produce

A new campaign funded by CSO Italy and the European Union is hoping to promote the fruit and vegetable sector to consumers in Asia. So reports Eurofruit.

The campaign is called “The European Art of Taste: Italian Fruit & Veg Masterpieces.” Consumers, industry professionals and journalists in China, Taiwan, Japan and Hong Kong will be the target of the three-year initiative highlighting the “quality, guaranteed safety and wholesomeness that are certified by strict European production regulations.”

Read the full article from Eurofruit.

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