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Lotte Taps Korean Star Power in New 'Fun' Campaign

Lotte Duty Free’s “Let’s Do something Fun” summer campaign kicked off Tuesday, July 2, and features South Korean icons like actor Ji Chang-wook and girl group ITZY. So reports the Moodie Davitt Report.

Videos, produced in Korean, English, Chinese and Japanese, will be made weekly and aired across a number of social media platforms to bring the retailer to a global audience. Additional promotions will feature 60 domestic and overseas influencers announcing the new campaign to followers.

Read the full article from the Moodie Davitt Report.

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