Merkle Soaks Up Ugam, Looks to 'Create Many Synergies' - cmotechnews

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Merkle Soaks Up Ugam, Looks to 'Create Many Synergies'

Friday, Jul 19 2019

APAC

Written by CMO Tech News Staff

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Merkle Soaks Up Ugam, Looks to 'Create Many Synergies'

Merkle, a part of the Dentsu Aegis Network, made its largest acquisition yet. So reports Campaign Asia.

Merkle purchased a majority stake in analytics and data company Ugam. The India-based company has more than 1,800 staffers across the globe. Of particular interest to Merkle is Ugam's extensive work with U.S. Fortune 500 companies.

Read the full article from Campaign Asia.

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