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Merkle Soaks Up Ugam, Looks to 'Create Many Synergies'

Merkle, a part of the Dentsu Aegis Network, made its largest acquisition yet. So reports Campaign Asia.

Merkle purchased a majority stake in analytics and data company Ugam. The India-based company has more than 1,800 staffers across the globe. Of particular interest to Merkle is Ugam's extensive work with U.S. Fortune 500 companies.

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