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Tourism Australia Leverages the ‘Australian Personality’ in New Campaign

Thursday, Nov 14 2019
APAC
Written by  CMO Tech News Staff
Tourism Australia Leverages the ‘Australian Personality’ in New Campaign

Tourism Australia launched a new global tourism campaign asking visitors to ‘Come Live our Philausophy.’ So reports CMO from IDG.

Australians' “informal approach to living” has been a successful magnet for tourists, and as such, has been leveraged for the initiative. As part of the campaign, a Philausophy book was published with snippets from well-known Australians, such as zoo owner Terri Irwin, Hollywood actor Chris Hemsworth, and author Kathy Lette.

Read the full article from CMO from IDG.

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