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Tourism Australia Leverages the ‘Australian Personality’ in New Campaign

Tourism Australia launched a new global tourism campaign asking visitors to ‘Come Live our Philausophy.’ So reports CMO from IDG.

Australians' “informal approach to living” has been a successful magnet for tourists, and as such, has been leveraged for the initiative. As part of the campaign, a Philausophy book was published with snippets from well-known Australians, such as zoo owner Terri Irwin, Hollywood actor Chris Hemsworth, and author Kathy Lette.

Read the full article from CMO from IDG.

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