Some have expressed confusion about how the advertisement connects to Christmas, while others expressed support for its pro LGBT+ messaging. As of press time, an image of the men kissing was shared more than 10,000 times on social media.
Estimated reading time: 0 minutes, 25 seconds
Bonds’ Christmas Campaign Sparks AAS Complaints, LGBT+ Praise
- Saturday, Nov 30 2019
- Written by CMO Tech News Staff
The Australian Advertising Standards is reviewing clothing brand Bonds’ “Its the Bonds that make the season” campaign after receiving a handful of complaints about a holiday ad featuring two shirtless men kissing on a kitchen counter. So reports The Drum.