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Bonds’ Christmas Campaign Sparks AAS Complaints, LGBT+ Praise

The Australian Advertising Standards is reviewing clothing brand Bonds’ “Its the Bonds that make the season” campaign after receiving a handful of complaints about a holiday ad featuring two shirtless men kissing on a kitchen counter. So reports The Drum.

Some have expressed confusion about how the advertisement connects to Christmas, while others expressed support for its pro LGBT+ messaging. As of press time, an image of the men kissing was shared more than 10,000 times on social media.

Read the full article from The Drum.

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