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Amid EU Pressure, IT Giants to Begin Ad Booking in Japan

Saturday, Jan 04 2020
APAC
Written by  CMO Tech News Staff

Google LLC and Facebook, Inc. are reportedly planning to locally book advertising revenue from their Japanese operations, as opposed to posting them in other countries with lower tax rates. So reports The Japan Times.

japan 112722 1920The move is said to be in response to global pressure to change the IT companies’ tax-saving practices, like transferring revenue to countries like Ireland and Singapore. The EU has increased pressure for large companies to book sales in the country where the sales were generated.

Read the full article from the Japan Times.

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