ACE Radio, Australian Radio Network, News Corp Australia, and West Media are among those that will publish ads aimed at creating a "fear of missing out" in their “Advertise or Die” campaign. The campaign will include evolutions in creative messaging and a “high-profile celebrity who understands the value of advertising.” It will launch shortly.
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Consortium Warns of the Dangers of Ignoring Advertising, Planning Major Push
A swath of Australian media owners has joined up to rally marketers and push the importance of advertising. So reports afaqs.
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