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MasterCard Expands Priceless Campaign to Broaden Customer Experiences

Having launched its “Priceless” slogan 18 years ago, MasterCard has been working to expand its use of digital marketing to expand the range of experiences that it offers its clients, says CMO Raja Rajamannar. So reports Brand Channel.

For example, by tracking social media activity, the company can offer clients tickets for musical performance and can fine tune its philanthropy.

Read the full article from Brand Channel.

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