Heineken Campaign to Promote Moderation - cmotechnews

Log in
Login
Username

Password

Remember Me

Log in with Facebook
Register

Home
News
CMO Tech
CMO Challenges
Featured Article

Written by CMO Tech News

Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post. Read more...
Popular Article

Written by Peter Ortiz

Not There Yet, But Women CMOs Are Making Noise
Women make up 50% of the country’s population and only account for about 24% of… Read more...

Written by Karen M. Rider

3 Top Challenges Facing Today’s CMOs
It’s been called the most volatile job in the corporate leadership suite. Read more...
Most Recent

More CMOs Out of Sync with CEOs, Research Suggests

Retail Media Projected to Overtake TV for Ad Revenue by 2028

CMO Tenure Still Short, But New Trends Point to a Brighter Future

Creative Thinking Tops List of Vital CMO Skills: Survey

What Marketing Pros Say About Southwest Airlines' Fiasco

CMOs Face Choppy Waters in 2023

What Are CMO’s Prioritizing for 2023?
Strategy
Featured Article
Popular Article

Written by Karen M. Rider

Has Evergreen Content Lost its Luster?
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain… Read more...

Written by CMO Tech News

More Companies Expected to Create Chief Digital Officers
The position of chief digital officer has existed primarily among telecommunications companies, but is likely… Read more...
Most Recent

Ad Spending to Grow in 2024, According to Forecasts

Sentimentality, Value Lead 2023’s Holiday Seasonal Ads

Autumn Starts Early as Pumpkin Spice Latte Turns 20

YouTubers’ Prime Energy Drink Craze Holds Marketing Lessons

What Does FTX’s Collapse Mean for Marketers?

How CMOs Are Coping with Inflation and Slowdown Fears

Kindness: A Vital Element for Marketing Teams
Campaigns
Featured Article

Written by CMO Tech News

Why Is Balenciaga Suing Its Ad Campaign Producers?
Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid. Read more...
Popular Article

Written by CMO Tech News

Taco Bell Billboard Dispenses Cheese
Taco Bell has created a billboard that will dispense cheese… Read more...

Written by CMO Tech News

Take Home a Free Cellphone with a Bucket of Chicken
Church’s Chicken, which is a fast-serve restaurant chain that was… Read more...
Most Recent

San Fran’s $4M Pro-Business Ad Blitz Wins Mixed Reviews

Fast Food Chains Go Horror-Show for Halloween Campaigns

The Guardian's New Campaign Tests the Power of 'Weird' Humor

As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?

McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push

Barbie Movie’s Marketing Campaign Is A Hot Pink Hit

Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns
RFPs
Featured Article
Popular Article

Written by CMO Tech News

Pizza Hut Reaches Out to Marketing Agencies
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and… Read more...
Most Recent

Pizza Hut Reaches Out to Marketing Agencies
People
New Products
APAC
EU/UK
Subscribe!

Estimated reading time: 0 minutes, 18 seconds

Heineken Campaign to Promote Moderation

Monday, Feb 15 2016

Campaigns

Written by CMO Tech News

font size decrease font size increase font size
Print
Email

Research shows that most millennials are focused on responsible drinking, so Heineken has developed a marketing campaign with the tagline of “Moderate Drinkers Wanted.” So reports Fortune.

Chief Marketing Officer Nuno Teles says by limiting their drinking, millennials are taking steps to shape their reputation and make the best of opportunities that they encounter.

Read the full article from Fortune.

Read 3936 times

Rate this item

1
2
3
4
5

(0 votes)

More in this category: « MC Hammer, Decked Out in a Diaper, Promotes Trulia Babies in the Womb Star as Virtual Soccer Players »

Most Read

- Nov 01 2023
- Written by CMO Tech News
San Fran’s $4M Pro-Business Ad Blitz Wins Mixed Reviews
A $4 million advertising campaign backed by San Francisco business…
- Dec 08 2023
- Written by CMO Tech News
Ad Spending to Grow in 2024, According to Forecasts
The global ad market will continue its recovery next year,…
- Nov 30 2023
- Written by CMO Tech News
Z Supply Taps Pair to Lead Merchandising, Marketing
Women’s clothing company Z Supply has made separate appointments for…
- Nov 30 2023
- Written by CMO Tech News
Nike's New CMO Is a Returning Company Veteran
Nike has announced former longtime executive Nicole Hubbard Graham as…

CMO

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.

Ok Decline