Estimated reading time: 0 minutes, 35 seconds

New Target Campaign: What We Value Most Shouldn’t Cost More

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Target2Under the tagline, “What we value most shouldn’t cost more,” the new campaign aligns under the brand’s banner promise “Expect More. Pay Less,” says CMO Cara Sylvester. In fact, it is designed to serve as a framework for Target’s marketing efforts.

The campaign was designed in partnership with creative agency Mother and media agency Essence. It will also include several other elements, such as “video, social, display, audio, print and out-of-home media that will roll out on May 30 and run through the fall.”

Read the full article from Adweek.

Read 210 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.