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Marketing Officers Challenged by Numerous Paradoxes

Marketing officers face a variety of paradoxes, including the need to create compelling content at a time when consumers are already bombarded by advertising, says Taco Bell CMO Marisa Thalberg. So reports CIO.

Among other paradoxes, marketers must create strong local presences while being global, drive short-term sales results while building long-term client loyalty, and create compelling campaigns while also staying in constant contact with clients.

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