Firms that depend on third-party data may be challenged by the changes, but they will find work-around solutions.
Estimated reading time: 0 minutes, 15 seconds
Estimated reading time: 0 minutes, 15 seconds
Advertising is likely to thrive this year despite facing challenges from privacy initiatives such as Apple’s Intelligent Tracking Prevention technology and Europe’s GDPR regulation. So reports MarketingLand.
Firms that depend on third-party data may be challenged by the changes, but they will find work-around solutions.