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Brands Moving Advertising to Privatized Networks

Saturday, Mar 16 2019
CMO Challenges
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Brands Moving Advertising to Privatized Networks

A MediaRadar study has found that approximately one-third of brands reduced programmatic ad purchasing last year, with EBay and Nestle making 66% and 57% reductions, respectively. So reports AdWeek.

Many companies are shifting advertising from programmatic platforms and increasing marketing through privatized networks in response to brand safety concerns.

Read the full article from AdWeek.

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