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Brands should break out of a creative rut by shifting $19 billion earmarked for technology into creative efforts, which will boost return on investment, according to a new report from Forrester Research. So reports Marketing Dive.

Some brands that have shifted budget allocations from agencies to marketing technology have experienced declining market share and other adverse results.

Read the full article from Marketing Dive.

Last modified on Saturday, 06 July 2019
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