Estimated reading time: 0 minutes, 18 seconds

Personalization is Dying: Opinion

Thursday, Dec 12 2019
CMO Challenges
Written by  CMO Tech News Staff
Personalization is Dying: Opinion

Personalized advertising risks creeping out consumers and is dying because software lacks the ability to show sympathy and empathy while fully understanding individuals. So writes Gerry McGovern in a recent CMS Wire opinion piece.

Indeed, Gartner believes that a lack of ROI and data management concerns will cause 80% of marketers to abandon personalized advertising by 2025.

Read the full article from CMS Wire.

Read 2713 times
Rate this item
(0 votes)
More in this category: « Internet Users Less Likely to Scan Search Results from Top to Bottom CMO Challenge 2020: Survival »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline