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Staying relevant as a chief marketing officer in today’s environment is not only about generating and executing great campaigns, it is also about collaboration and advocating for customers and being a catalyst for change. So reports The Economic Times.

hand 159474 640 smallThe constant emergence of new platforms and engaging the ever-evolving consumers, the CMO role has become even more essential, especially in the digital revolution. CMOs must equally meet the needs of both consumers and business.

Growth is one of the ultimate goals for CMOs. This basically revolves around reputation, relationship, and revenue. Marketing is more circular today, than linear, like it was in the past. This requires a change of mindset when it comes to thinking about marketing and its process-driven past. Today is the digital age where decisions are made in real time, not as part of some predetermined customer journey.

Read the full article from The Economic Times.

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