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Don’t Dismiss Value of Brick and Mortar Employees

A recent report by A.T. Kearney called “Retail Operations: People Are Still the Best Investment: 2016 Achieving Excellence in Retail Operations” maintains that many stores are focusing on technology while neglecting to fundamentally improve how employees interact with customers. So reports Enterprise Innovation.

Additionally, stores are focusing on technology initiatives, such as reducing shipping times, that aren’t priorities for most shoppers.

Read the full article from Enterprise Innovation.

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