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Dominos Pizza Faces Challenges with Virtual Assistant

Technologies that can automate the processing of customer orders placed verbally can help firms compete and cut expenses. However, Dominos cautions that customers can be lost quickly when the technology falters, says CIO Kevin Vasconi. So reports CIO.

The company has found that it needs to continue “training” its virtual assistant to account for the fact that customers don’t place orders in a liner format.

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