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Gen Y Prefers Email

Saturday, Mar 31 2018
CMO Tech
Written by  CMO Tech News

In a recent survey of 750 U.S. millennials by SendinBlue, email ranked as the favorite marketing channel. So reports MarchTechAdvisor.

Not surprisingly, survey respondents said they prefer emails with meaningful content, such as announcements of product discounts rather than less meaningful information, such as the launch of a new website.

Read the full article from MarTechAdvisor.

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