The late-March seminar, sponsored by performance marketing platform CAKE, featured a series of 20-minute sessions and subsequent interactive debate. Some of the topics discussed include:
- Increased efficiency
- Allowing smaller companies to compete with larger advertising firms
- Moving away from "last click"
- Leveraging the power of content affiliates
The participants also discussed data protection and letting go of the "nostalgia" of marketing as a "people-based industry," the article reads.