Estimated reading time: 0 minutes, 31 seconds

Euro TV Broadcasters Look to Integrate Linear, Digital Model Strategies

European television broadcasters are mulling ways to bring internet advertising techniques to the television industry, else they risk losing out on business to established net giants. So reports IBC365.

Consumers are spending more time viewing "over the top" (OTT) content on smart TV's, driving the race to adapt data-driven targeting tactics. One strategy, employed by Scotland’s STV, is streaming digital advertisements to connected television sets, which are then "dynamically" inserted into live broadcasts.

According to the article, the industry's biggest challenge toward integrating linear television and digital video models is relevant, accurate data and measurement. 

Read the full article from IBC365.

Read 1320 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.