European Ad Market Doubled Since 2012 - cmotechnews

Home
News
CMO Tech
CMO Challenges
Featured Article

Written by CMO Tech News

Levi’s Brand Prez Out Amid Flap Over COVID-19 Views
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post. Read more...
Popular Article

Written by Peter Ortiz

Not There Yet, But Women CMOs Are Making Noise
Women make up 50% of the country’s population and only account for about 24% of… Read more...

Written by Karen M. Rider

3 Top Challenges Facing Today’s CMOs
It’s been called the most volatile job in the corporate leadership suite. Read more...
Most Recent

Will the CCO Role to Eclipse CMO Role?

The CMO Role Is Changing, Not Dying

What Skills Are Coveted Most by Marketing Orgs?

Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

What's Next for the CMO Role?

Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer

Steps CMOs Can Take to Strengthen the Bond with CFOs
Strategy
Featured Article
Popular Article

Written by Karen M. Rider

Has Evergreen Content Lost its Luster?
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain… Read more...

Written by CMO Tech News

More Companies Expected to Create Chief Digital Officers
The position of chief digital officer has existed primarily among telecommunications companies, but is likely… Read more...
Most Recent

Cannabis Marketers Turning to the Metaverse

Has Influencer Marketing Jumped the Shark?

Why Unilever Operates Without a CMO

Most Brand Strategies Failing to Address Climate Change: Marketer Survey

2022 SEO Trends Marketers Need to Know About

How to Help Sales and Marketing Get on the Same Page

How Important is Multicultural Marketing?
Campaigns
Featured Article
Popular Article

Written by CMO Tech News

Taco Bell Billboard Dispenses Cheese
Taco Bell has created a billboard that will dispense cheese… Read more...

Written by CMO Tech News

Take Home a Free Cellphone with a Bucket of Chicken
Church’s Chicken, which is a fast-serve restaurant chain that was… Read more...
Most Recent

How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation

McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Michelob Ultra Launches Sportswear Line in Latest Push into Wellness

McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse

New Target Campaign: What We Value Most Shouldn’t Cost More

As Country Emerges from Pandemic, D.C., Connecticut Push Tourism Campaigns
RFPs
Featured Article
Popular Article

Written by CMO Tech News

Pizza Hut Reaches Out to Marketing Agencies
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and… Read more...
Most Recent

Pizza Hut Reaches Out to Marketing Agencies
People
New Products
APAC
EU/UK
Subscribe!

Estimated reading time: 0 minutes, 18 seconds

European Ad Market Doubled Since 2012

Saturday, Jun 02 2018

Written by CMO Tech News

font size decrease font size increase font size
Print
Email

Advertising across Europe has doubled since 2012, according to new figures from IAB Europe. So reports Exchange Wire.

In approximately three quarters of the markets included in the IAB study, advertising grew at a double-digit rate. Mobile advertising grew 40%. The top three markets, according to the study, are the U.K., Germany and France.

Read the full story from Exchange Wire.

Read 2278 times

Rate this item

1
2
3
4
5

(0 votes)

More in this category: « Stockholm Moves Against Offensive Ads ePrivacy Regs Will Kill Innovation: Lobbyists »

Most Read

- Feb 04 2022
- Written by CMO Tech News
2022 SEO Trends Marketers Need to Know About
Search rankings are vital to brands trying to stay relevant…
- Jan 31 2022
- Written by CMO Tech News
McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse
To ring in Lunar New Year with style and innovation,…
- Feb 19 2022
- Written by CMO Tech News
Steps CMOs Can Take to Strengthen the Bond with CFOs
CMOs are increasingly leveraging complex marketing technology. They need to…
- Jan 11 2022
- Written by CMO Tech News
Burger King CMO Out
Ellie Doty, CMO of Burger King, is leaving the firm…

CMO

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.