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Marketers Increasingly Turning to Tech Startups

In a recent survey, 45% of marketers have tapped startup firms for social media and 49% have used the newcomers to the industry for content development and management. So reports Chief Marketer.

The survey, by the Association of National Advertisers and the Consumer Technology Association, determined that marketers believe startups are nimble, passionate, and driven to address clients’ needs.

Read the full article from Chief Marketer.

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