With that in mind, 63% of survey respondents say they are focusing on developing deeper and more relevant customer experiences.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
In a recent IBM survey, chief marketing officers identified the convergence of industries as the greatest industry challenge that they face with disruptive technologies tearing down barriers to entry. So reports Internet @ IT Business Net.
With that in mind, 63% of survey respondents say they are focusing on developing deeper and more relevant customer experiences.