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Industry Convergence Identified as Top Marketing Challenge

Sunday, Feb 21 2016
News
Written by  CMO Tech News

In a recent IBM survey, chief marketing officers identified the convergence of industries as the greatest industry challenge that they face with disruptive technologies tearing down barriers to entry. So reports Internet @ IT Business Net.

With that in mind, 63% of survey respondents say they are focusing on developing deeper and more relevant customer experiences.

Read the full article from Internet @ IT Business Net.

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