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New Metric Called 'The Magic Number' Emerges for Marketers

Saturday, Mar 26 2016

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Written by CMO Tech News

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The Magic Number, a metric that illustrates the cost of acquiring new clients, is gaining popularity for benchmarking marketing efforts. So reports VentureBeat.

In a nutshell, the formula entails dividing the number of new clients acquired over two quarters by total marketing expenses and can be used to assess which distribution channels are the most effective.

Read the full article from VentureBeat.

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