With that in mind, the firm used a bespoke algorithm to make thousands of daily changes to the marketing message for Cortana, which is the firm’s digital personal assistant product.
Estimated reading time: 0 minutes, 18 seconds
Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.
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Women make up 50% of the country’s population and only account for about 24% of…
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It’s been called the most volatile job in the corporate leadership suite.
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Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain…
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The position of chief digital officer has existed primarily among telecommunications companies, but is likely…
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Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
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Taco Bell has created a billboard that will dispense cheese…
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Church’s Chicken, which is a fast-serve restaurant chain that was…
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Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and…
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Estimated reading time: 0 minutes, 18 seconds
Consumers are overwhelmed with marketing messages, but firms can cut through the clutter with emotional storytelling. So writes Microsoft UK CMO Paul Davies in Campaign.
With that in mind, the firm used a bespoke algorithm to make thousands of daily changes to the marketing message for Cortana, which is the firm’s digital personal assistant product.