With that in mind, the firm used a bespoke algorithm to make thousands of daily changes to the marketing message for Cortana, which is the firm’s digital personal assistant product.
Estimated reading time: 0 minutes, 18 seconds
Estimated reading time: 0 minutes, 18 seconds
Consumers are overwhelmed with marketing messages, but firms can cut through the clutter with emotional storytelling. So writes Microsoft UK CMO Paul Davies in Campaign.
With that in mind, the firm used a bespoke algorithm to make thousands of daily changes to the marketing message for Cortana, which is the firm’s digital personal assistant product.