Those characteristics consist of the company being willing to experiment, marketers having a voice in decision making, campaigns being required to meet revenue targets, and content being viewed by millions of visitors to the company’s stores and website.
Estimated reading time: 0 minutes, 24 seconds
How Target Attracts Top Digital Marketing Talent
Businesses face stiff competition from Google, Facebook and other mega brands when competing for talented digital marketing professionals, but four characteristics have allowed Target to build its team, says Jeff Jones, CMO of the retailer. So reports Forbes.
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