Yet, only 26% of executives said journey mapping tools are of critical importance.
Estimated reading time: 0 minutes, 14 seconds
Estimated reading time: 0 minutes, 14 seconds
A survey by Forbes Insights and Oracle Marketing Cloud has concluded that executives believe that social marketing and analytic competences are highly important to digital marketing. So reports eMarketer.
Yet, only 26% of executives said journey mapping tools are of critical importance.