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Advertisers Reluctant to Fight Digital Issues: Santander CMO

Friday, May 27 2016

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Written by CMO Tech News

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Santander Chief Marketing Officer Keith Moor in the United Kingdom says trying to get advertisers to work together to fight online fraud, promote brand safety, and enhance viewability has been like pulling teeth. So reports Mediatel Newsline.

Since Santander and other companies are the source of revenues for advertisers, they are capable of playing a role in sorting out problems, he maintains.

Read the full article from Mediatel Newsline.

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