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Digital Marketing User Experience is Lacking: Study

Sunday, Jun 19 2016
News
Written by  CMO Tech News

Nearly three fourths of marketing and media agency executives says the digital marketing user experience needs to be improved, according to a study by the Interactive Advertising Bureau, Refinery29, and Kargo. So reports Talking New Media.

Respondents to the study said ad clutter was the biggest obstacle to quality user experiences and that video and audio auto play was at the bottom of the list of detractors.

Read the full article from Talking New Media.

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