For example, firms can use modern technology to track individuals’ reactions to online images and other components of marketing campaigns and then use that information to enhance online advertising.
Estimated reading time: 0 minutes, 21 seconds
Marketing Programs Without Data Capabilities are Flying Blind
At a time when machines are increasingly helping firms analyze digital marketing statistics, firms that don’t have strong data capabilities are flying blind, says Oli Gardner, who is co-founder of web commerce firm Unbounce. So reports Betakit.
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