Ikea currently works with six firms, including Group M and Dentus, but it is scaling down the number of preferred agency choices available to its operations in local markets.
Estimated reading time: 0 minutes, 20 seconds
Estimated reading time: 0 minutes, 20 seconds
Ikea has recently selected WPP’s Group M and Dentsu Aegis as media partners for its global holding company as it works to narrow the number of firms it currently uses. So reports AdNews.
Ikea currently works with six firms, including Group M and Dentus, but it is scaling down the number of preferred agency choices available to its operations in local markets.