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Ikea is Trimming Its Number of Media Partners

Sunday, Jul 10 2016
News
Written by  CMO Tech News

Ikea has recently selected WPP’s Group M and Dentsu Aegis as media partners for its global holding company as it works to narrow the number of firms it currently uses. So reports AdNews.

Ikea currently works with six firms, including Group M and Dentus, but it is scaling down the number of preferred agency choices available to its operations in local markets. 

Read the full article from AdNews.

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