The company says it has been counting any video watched for at least three seconds as having been viewed, but it is working to provide more accurate data and that it hasn’t overcharged advertisers.
Estimated reading time: 0 minutes, 21 seconds
Estimated reading time: 0 minutes, 21 seconds
Facebook has acknowledged that it has exaggerated the amount of time that users of the social media service spend viewing advertising videos. So reports The Business Times.
The company says it has been counting any video watched for at least three seconds as having been viewed, but it is working to provide more accurate data and that it hasn’t overcharged advertisers.