The Share16 hosted by BrightEdge is October 24-26 in San Francisco and the Incite Group Marketing Summit is October 27-28 in New York City. The BrightEdge conferences will be at the Westin St. Francis and Incite’s summit will be at the New York Marriott at the Brooklyn Bridge.
Share16 will bring together “search, content and digital brand marketers” while three Incite conferences, all at the east coast summit, will tackle “personalization, content and storytelling, and marketing attribution.” The events come as companies compete to produce high-quality content and capture the attention of an audience pulled in myriad directions.
“In today’s world, brands are dedicating an average 39% of their marketing budgets to content marketing and producing 27 million pieces of content every single day," according to BrightEdge. "Each brand’s content is fighting a battle for consumer attention, and with this explosion of content the brands need to understand the relative content quality and performance bar.”
Incite says the summit will address the dramatic changes the discipline of marketing has undergone over the last five years. “The internet, social media, and big data have changed the relationship between consumer and corporation beyond recognition. Each of your customers is exposed to over 550 individual marketing messages – every day. They retain less than 1% of them.”
In order to succeed in 2017, marketing professionals must improve in key areas to create “valuable, relevant and personalized marketing,” according to information from Incite Group.
After six months of collecting information from those on the front lines, organizers identified the core competencies that drove the theme of its conferences. Share16 will focus on an “industry-driven agenda” aimed at peer-to-peer learning, collaboration and networking. BrightEdge says Share16 is “an open dialog with top digital marketing experts from leading global brands who are successfully tackling the most complex challenges facing search professionals, content marketers and digital marketers today. Share16 is the one Conference designed and led by industry experts for industry experts.”
Incite speakers will include
- Seth Kaufman, Chief Marketing Officer of PepsiCo North America Beverages
- Jill Gregory, Chief Marketing Officer, NASCAR
- David Siegel, Chief Executive Officer, Investopedia
- Andy Goldberg, Chief Creative Officer, General Electric
- Lori McFarling, Chief Marketing Officer, Discovery Education
Technology giants Facebook and Google will be represented by Khurrum Malik, Head of North America Direct Response Product Marketing and Thao Tran, Global Product Partnerships, respectively, at Share16. Chris Bennett, Founder and CEO of 97th Floor and Joyce Boland, VP of Global Applications Marketing at Oracle will also speak, according to promotional information.
The Incite summit boasts it will offer networking opportunities dominated largely by end user brands, with 70% representation, followed by 25% marketing and technology attendees, 4% media, 1% academic representation. The Share16 conference will provide attendees with several hands-on attractions like product labs, and roundtable discussions, promotional material reads. For registration information, visit Share16 and Incite Summit web pages.
