The platform seeks to correct the issue of marketers wasting money on advertising that doesn’t target viewers' specific interests because of a lack of person-level data.
Read the full article from Martech Advisor.
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TapFwd Secures $3M in Funds for Mobile Marketplace
TapFwd, which offers its Cerebro technology that analyzes 250 billion data points from more than 500 million mobile devices daily as part of its mobile data marketplace, has secured $3 million in seed funding. So reports MartechAdvisor.
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