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Content Marketing Blunders Are Common

Content marketing programs frequently fail because companies don’t develop strategic plans, neglect conducting adequate research of target markets, provide vague calls to action, and do not plan to use multiple platforms, including social media. So reports The Sociable.

Marketers, however, can take actions to avoid such problems with using Google’s AdWords to research target markets being just one example.

Read the full article from The Sociable.

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