Estimated reading time: 0 minutes, 15 seconds

After TubeMogul Buy, Adobe Repositioning Its Marketing Capabilities

Adobe is positioning itself as a full-service marketing platform now that it has purchased TubeMogul, a demand-side platform that facilitates video advertising planning and purchasing across multiple platforms. So reports MarketingLand.

Adobe recently announced that it would pay $540 million for the Emeryville, California-based firm.

Read the full article from MarketingLand.

Read 3227 times
Rate this item
(0 votes)

Visit other PMG Sites: