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Digital Marketing Data Should Be Audited: London-Based Insurer

In the aftermath of Facebook acknowledging that it was providing inaccurate data regarding viewing of video advertising, Jan Gooding, head of marketing for London-based insurer Aviva, is calling for auditing of digital platforms. So reports mediate newsline.

Gooding, who is also the chair of Publishers Audience Measurement Company, maintains that digital platforms should be subjected to the same level of scrutiny as traditional publishers.

Read the full article from mediate newsline.

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