Gooding, who is also the chair of Publishers Audience Measurement Company, maintains that digital platforms should be subjected to the same level of scrutiny as traditional publishers.
Estimated reading time: 0 minutes, 21 seconds
Digital Marketing Data Should Be Audited: London-Based Insurer
In the aftermath of Facebook acknowledging that it was providing inaccurate data regarding viewing of video advertising, Jan Gooding, head of marketing for London-based insurer Aviva, is calling for auditing of digital platforms. So reports mediate newsline.
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