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Snapchat Acquires Augmented Reality Firm

Snapchat is expanding its picture and video sharing platform by reportedly buying Cimagine for $30 million to $40 million. So reports MarketingDIVE.

Cimagine technology, which is already used by Coca-Cola and Shop Direct, lets customers visualize how products will look in a specific setting, such as a room or a store.

Read the full article from MarketingDIVE.

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