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Comparing Digital Marketing Costs to Super Bowl Advertising

Saturday, Jan 28 2017
News
Written by  CMO Tech News

For this year, a 30-second TV Super Bowl spot costs $5.6 million. That's equivalent to the cost of creating 17 Snapchat lenses, which are the colorful filters that overlay selfies. So reports AdWeek.

When making that comparison and when considering costs for other online services, digital marketing provides more for advertising dollars than does the Super Bowl, claims Jeremy Sigel, global director of partnerships and emerging media at WPP-owned Essence.

Read the full article from AdWeek.

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