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Tru Optik to Allows Personal Data for Ad Targeting

Tru Optik, which provides marketing data based on television viewers' use of Over-The-Top technology, such as Roku and other data sources such as credit bureau reports, has added Acxiom’s Live Ramp product to its service offering. So reports Marketing Land.

The technology will allow customers to access the data without having to have Tru Optik handle the information.

Read the full article from Marketing Land.

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