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J.C. Penney CMO to Join Hershey Company

Sunday, Mar 19 2017
News
Written by  CMO Tech News

After a two-year stint at J.C. Penney, Mary Beth West is leaving her post as chief marketing officer to join Hershey Company as chief growth officer. So reports the Dallas Business Journal.

At J.C. Penny, she coined the popular marketing slogan “Get Your Penney’s Worth.”

Read the full article from the Dallas Business Journal.

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