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Dr. Pepper Snapple Group Moves Programmatic Advertising In House

Sunday, Mar 26 2017
News
Written by  CMO Tech News

Dr. Pepper Snapple Group has moved its programmatic marketing and data capabilities in house in a move that the company says will improve transparency of its operations and costs. So reports AdExchanger.

By no longer using an external agency, the company now has more control over day-to-day operations and what partners it works with, says Brit Sundberg, manager for programmatic media and data strategy.

Read the full article from AdExchanger.

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