According to a study by hospitality marketing platform SiteMinder, 48% of hotel operators say they will increase budget allocations to digital marketing.
Estimated reading time: 0 minutes, 17 seconds
Estimated reading time: 0 minutes, 17 seconds
A combination of competition from Airnbnb and the continuing popularity of online booking sites such as Travelocity is causing many hotel operators to increase their digital marketing. So reports eMarketer.
According to a study by hospitality marketing platform SiteMinder, 48% of hotel operators say they will increase budget allocations to digital marketing.