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Oracle Acquires Attention Measurement Firm Moat

Sunday, Apr 23 2017
News
Written by  CMO Tech News

As part of its push into digital marketing, database provider Oracle has acquired advertisement measurement firm Moat for an undisclosed sum. So reports TechCrunch.

Moat technology measures viewing of advertisements, identifies bots and is used by a publishers and advertisers such as Nestle, Procter & Gamble and Unilever.

Read the full article from TechCrunch.

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