Yet Lizzy Moore, an independent media buyer, says establishing common metrics could be challenging because each publisher has its own distinct platform and target audience.
Estimated reading time: 0 minutes, 23 seconds
Reporting Proposal Could Strengthen Facebook and Google Competitors
Having publishers such as Twitter, Snapchat and Pinterest team up with the Advertising Research Foundation or the Interactive Advertising Bureau to create common ad metrics could help the firms compete for advertising dollar against Facebook and Google, says Treasure Data CMO Kiyoto Tamuru. So reports AdWeek.
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